Action titles (assert, don’t label)

Topic titles name a pile of content. Action titles tell the audience what to believe.

Bad: “Harbor cutover.” Good: “Wave the Harbor cutover; do not go live in one weekend.”

Rules

1. The title is a sentence with a verb, not a noun phrase.
2. A reader who sees only the title can repeat the takeaway.
3. Do not put the takeaway only in the body or the speaker track.

User recipe

Goal: rewrite titles as claims.

Inputs: draft titles.

Constraints: obey the Rules on this page.

Prompt skeleton: “Rewrite each title as an action title using the Action titles rules. Do not change the underlying recommendation.”