Big-number story
Make one number the slide so the implication cannot be missed.
Related: KPI / metric row · Annotated chart
When to use
Use when a single number is the story. Do not use for four KPIs (kpi-row). Do not use Cloud architecture.
Guidelines
Hero number, then one sentence. Editorial board. One accent.
Example
Midwest DC
4.1h
Dock dwell, not scanning, is why same-day still misses.
Trailing 4 weeks · Harbor Wave 0
4.1h hero, implication in the title. Steal scale contrast, not clip-art.
Rules
- One hero number, large.
- Title states what the number means for the decision.
- Family is Infographic / editorial.
- No table on this slide.
User recipe
Goal: punch a single number.
Inputs: number, unit, implication.
Constraints: Big-number story Rules.
Prompt skeleton: “Make a big-number slide in family infographic-editorial using the Big-number story rules. Number: [n][unit]. Implication: [sentence].”
Anti-patterns
- A dashboard tile shrunk onto a poster.
- Two hero numbers fighting.